The following information will provide your organization with information
that will help profile the exceptional merchandising, promotional, advertising, marketing,
and hospitality opportunities auto racing sponsorship has to offer.
A donor sponsorship program can include national broadcasts and print advertising, special
displays, point of purchase materials, regional and national trade show programs, driver
and team appearances for both national and regional sales meetings and corporate
hospitality for employees and VIP clients. We believe auto racing donor sponsorship can
offer a significant foundation from which to build on or enhance your entire consumer base
and provide introductions into new sectors of the consuming public.
Corporate donors, foundations, and individuals who give to the selected charity or a
charity mutually agreed upon by donor and Bullet Racing through this unique program will
receive full sponsorship entitlement including all of the benefits as outlined in
this information. It is a unique "double bang for the buck". Both the charity
and the donor sponsor get the full value of racing sponsorship!!
Bullet Racing Team will provide your organization with a comprehensive program that will
be specifically tailored to deliver the desired outcome by expressing company themes and
impacting sales, while simultaneously providing tremendous worldwide media exposure. Auto
racing sponsorship can be used to achieve varying marketing and advertising objectives,
including:
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Reach new segments of the consumer market, and/or strengthen existing market sectors through positive association | |
Create co-op marketing and advertising opportunities with inter-company divisions, company vendors, customers, and distributors |
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Provide VIP entertainment | |
Improve trade relations |
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Employee incentive/reward program | |
Increase direct and indirect consumer awareness |
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Build brand loyalty | |
Provide team building opportunities among employees |
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Create excitement and increase interest with customers and distributors | |
Develop business to business opportunities with key co-sponsors, series manufacturers and participants |
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Build co-operative sales and advertising programs | |
Enhance your company image as a leader in the sports world |
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Enhance your company image as a sponsor of America's children |
Like the modern day racing car, the sport of motor racing itself has become more
sophisticated every year. No longer just a contest to see who can get from point A to
point B in the least amount of time, today's racing environment requires special design
and engineering skills for car builders. The total team effort also requires the skills of
exceptionally talented mechanics and technicians to keep the cars moving at high speeds.
The final elements to complete today's racing team package are the corporate sponsors and
the business, communication and driving skills of a highly professional driver.
Joyce Julius, founder and owner of the sports marketing research company, Joyce Julius
& Associates, specializes in tracking the success of sports marketing programs. On the
basis of over fifteen years of research, Ms. Julius recently stated in an article for USA
Today, that "Dollar for dollar, auto racing is the best bargain in sports
marketing." Her research shows that racing sponsorship is the most economical means
of reaching a specific market demographic.
U.S. News & World Report conducted a survey and found that auto racing is now
America's #1 rated spectator sport. These findings have been reinforced by additional
research by Joyce Julius & Associates. These published surveys also showed auto racing
as a leader in paid attendance, with only baseball (including professional and amateur)
showing higher attendance levels than auto racing. Auto racing is the fastest growing
spectator sport in the United States with an annual attendance figure for all forms of
racing exceeding 80 million.
In addition to on-site spectator attendance, auto racing attracts television sports
viewership at a higher percentage rate than baseball, hockey, basketball, college
football, golf, tennis, bowling, and horse racing. Depending on which survey you read,
auto racing ranks either first or second to soccer as the most popular sport in the world.
This rapid rise in popularity is due in most part to worldwide television exposure, which
in turn, attracts a variety of corporate sponsors.
Increasing the bottom line is the main goal of every corporate sponsor, whether through
the racing fan's association with a brand or product, or by on-site entertainment of
corporate customers, every sponsor is attempting to increase corporate awareness, and
ultimately sales, through positive association to their corporate name. Nearly every
industry is involved in racing in some manner. Traditional automotive related companies,
beer, and tobacco companies continue to participate, however, they are being replaced at a
rapid pace by consumer products, such as breakfast cereal, batteries and film. Other
consumer service companies who have joined these sponsors include video rental chains like
Blockbuster Video, cable networks such as The Family Channel, and travel destination
companies such as Norwegian Cruise Lines and Universal Studios theme parks.
Here is a list of other companies involved
in racing sponsorship.
Primary Sponsors of the Bullet Team will consist of the
selected Children's Charities and Donor Sponsors.
Current Associate Sponsors of Bullet Racing Team:
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Goodyear Tire Co. | |
NGK Spark Plugs | |
Professional Printers |
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B.B.S. Wheel Co. | |
Mazda Motor of America | |
Global Telemanagement |
|
net.ways - WebSite Services | |
Valley Motor Center |
